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Basic writing principles

Writing for the New Australia Media website

  • Keep web information simple.
  • Break up text into sections under headings.
  • Headings should be short and descriptive summaries of the content.
  • Vary sentence length from 10-22 words.
  • Paragraphs should be no more than two sentences.
  • Use bullet points instead of large slabs of daunting text

Discrimination

  • Take care with your subject matter to avoid discrimination on the grounds of race, colour, national, or ethnic origin, gender, or physical or mental capabilities.

Language choice

  • Please set your computer default language to Australian English.
  • Write in the active voice and use the third person rather than first and second person pronouns.
  • Use familiar, everyday words.
  • Be precise, using enough words to achieve clarity.
  • Avoid euphemisms, clichés and over-used trendy words or phrases.
  • Adopt a simple sentence framework and avoid double negatives. Example: "not unlikely".
  • By admin at 25 Mar 2010 - 4:16am