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Arts and Crafts: Many Tradies with Unique Know-How

Ceramicist, bookbinder, … Arts and crafts are characterized by a great variety of domains. Subject to competition, many small craft enterprises must find “niches” to exist.
Program: excellence and motivation.

Of the arts and crafts to Art, workshops for SMEs…

Most arts and small trade enterprises are SMEs (small and medium-sized enterprises). They coexist with all small workshops or factories. The majority is concentrated in New South Wales, South Australia and Victoria.

This small area brings together various status: craftsmen, businessmen, employees, a few artists and rare officials. They work often alone or in family. Opportunities vary according to the activities. Some local tradesmen are struggling to find any buyers.

Areas recruit, such as building (stonemason, sculptor, engraver, Carver…) and furniture (joiner in seats, turners, upholsterer, gilder-framer…), while others, such as the textile, suffer from competition from countries where labour is cheap.

Combining tradition and innovation

There are 278 crafts across 22 sectors. Some are known to the general public (cabinetmaker, jeweler); others, much less (screen-printed, Glover). Their common point? Expertise unmatched to transform material and producing objects (unique pieces, small series) of an artistic character.

In terms of workforce, woodworking and jewelry are at the top, followed by textiles, stone, graphic arts, leather and Earthmovers. There, in smaller numbers, bookbinders and glass blowers. 80 000 people are the hard core of the trade sector in Australia.

Whatever the activity, the tradition must combine with innovation. These professionals work for the preservation and restoration of heritage, providing their know-how to the museums and historical monuments. The craftsmen are also working in the field of the creation in connection with individuals, decorators or designers.

Training for tradie jobs

More than 1 000 institutions allow to form one of the tradesmen of tomorrow, including professional schools and internships.

In craftsmanship, there are 80 certificate of professional competence certificates to acquire the gestures of the trade industry.

Apprenticeship courses are very popular and training continues in professional practice on the side of more experienced craftsmen.

Some industries are even facing a shortage of workforce


Marketing Consultancy: 4 Marketing tools to promote your web 2.0 business!

The Web 2.0 community Web means sites allowing users to interact with each other. For example by creating content (Blogs…), speaking (Podcast…), or simply sharing their content and finds (Digg like, social networks…).

Major Web 2.0 sites are YouTube, Dailymotion or Facebook, they allow all three to share content with other users. Marketing 2.0 is to use Web 2.0 in the context of promoting something (brand, product). All this by using current media such as videos, text, sound in the sites said Web 2.0.

Tool # 1: blogging.

Blogs also formed a great gateway for any pub said Marketing 2.0, allowing to collect the opinion of a whole community. Blogs make up what we call the blogosphere, it consists of all blogs, a kind of links between them. Information can move very quickly from one blog to another. It is one of the many advantages of blogs that are usable and creable by anyone.

Tool # 2 viral videos.

Videos have become one of the major current web 2.0 media allowing to convey an emotion with a message. Note the last clip of Justice (Stress). This video at is controversial, and was included on many blog. A huge buzz for a ‘little’ known group of the French Web and that is find headlining.

Tool # 3: Podcasts.

The Podcast are little used nowadays, enterprises preferring video. Indeed it is almost as easy to make a video as a podcast, or the video offers a stronger impact and very large means of dissemination.

Tool # 4: the Advergame:

The Advergame means advertising video games, these are still little used but wish to democratize. The future is can be in the Advergame, people are players and games allow the dissemination and storage of clear messages in the users head. These are playable through many networks.

You will understand, a good web 2.0 ad starts with the use of current media and broadcast mass on social networks.

Entrepreneurship: A Few Tips for Success

David Brookes, Social Traders Managing Director, decrypts the traps that the entrepreneurs should avoid.

David Brookes, : “having an idea, as good as it can be, is not enough.”

Is it more important to first choose the tax business and legal status or to build a business plan?
Candidates for the creation of new companies arise from multiple questions. David Brookes, Social Traders Managing Director, recommends a very rational approach.

1. The person who starts for the first time in the adventure of creation must have first moved to the site of the Agency for business creation. It will find all the necessary tips and the steps to follow. It can tap into the Toolbox which is put at its disposal, and then he must turn to the networks of support.

2. If it is much easier to set up your business in Australia, the new entrepreneur must realise a huge work upstream of the creation of his company to put all chances on his side. Having an idea, also excellent as, is not enough. Make sure that the company is a specific market, it will have customers. It is essential to think about the viability of his project in detail. More contractor spends time thinking about his project, more he gives himself the chance to see his company develop harmoniously.

3. Do not focus on secondary subjects. The tax of the company and legal status is not the first topic to address. We always find a formula adapted to its needs when one has understood its objectives and needs.

4. The initial investment can be modest or important. What is important is that funding should be in relation to the needs of the project.

5. Do not persisting. It must not move too fast. Take the time to evaluate, test. If an idea does not find its market, it should know stop the project and give up. This advice may seem paradoxical because a contractor is a man who knows shoving the obstacles and to be certainties. But it must also be able to understand when it’s wrong. However, a Council should not conceal another: perseverance, tenacity are powerful engines of the contractor. Do not get discouraged and overcome obstacles one by one.

6. The new entrepreneur must not remain alone in his corner. It should not be isolated. It must be accompanied. It is sometimes necessary to protect his idea, but he must also learn to trust, to reflect with others. Whether it’s friends or professionals. Many networks are able to advice to help solve a problem, to build a case of financing or face a difficult period. Qualify for free trade, financial advice, legal, tax of experienced business leaders is an asset. There is indeed an amazing solidarity among entrepreneurs. Many of them willingly put their know-how at the service of those in need. The advice provided by the networks of support and sales and law professionals are very effective to support project promoters.

One of David’s mentor when it comes to entrepreneurship

Follow David on Social Traders

Talent shortage: Where are the skilled workers?

One out of four Australian employers have difficulty finding qualified personnel, against one in three for the last year. Tensions on the labor market persist… even if employers seem to care less, says the latest survey done by the Governement.

skilled workers in AustraliaOne in four employers in Australia and in EMEA (Europe, Middle East, Africa) has difficulty meeting its vacancies, against one in three in the world, yet concludes the Australian trade minister. New fact Employers seem to get used to living with these chronic shortages of talent, seeking short-term solutions.

The figures speak for themselves: 34% surveyed in January by the poll have difficulty finding qualified staff, an amount which remains unchanged from last year. The results of the survey show that the talent crisis is stronger in Western Australia (45%) and Northern Territory (41%) than in the NSW region (25%).

This seem to be a worldwide trend as overall, the most affected countries in the world are Japan (81%), Brazil (71%), Bulgaria (51%), Australia (50%), the US (49%) and India (48%). In Europe, employers must also face the problem whether in Germany (42%), Poland (37%), France (29%) and to a lesser extent in Italy (14%), the UK (11%) in Spain (9%) and the Netherlands (7%).

Australia improves its position in the world ranking

At Australian level, our country is in 11th place out of 21. However, 27% of the 750 employers surveyed by the HR specialist does not find the profiles they want, when they were 36% to complain about the last year. The reasons given by employers? Lack of available candidates (43%), lack of experience (27%), lack of skills (15%).

Recruitment difficulties are more pronounced in WA, where 32% of employers do not find the profiles, a figure significantly higher than their colleagues in NT(25%) and South Australia (24%).

Skilled workers in mind the critical functions

aussie workersAs in 2010, skilled workers (welders, electricians, masons, etc.) come as no surprise to the 1st place ranking in Australia, to engineers and technicians (maintenance, production, etc.). Then there are the unskilled workers, assistant (s) (conductors) and the administrative staff.

Engineers are appearing in the 2014 ranking. “This is not surprising when you consider that a lot of young people are moving to the engineering studies and the final year students are the subject of desire for recruiters, “said a government official.

Doctors and health care professionals are entering the 6th place, nurse (s) down to 8th place. This is typical of this sector due to the aging population and increased life expectancy.

Other newcomers: Machine drivers (9th) and commercial profiles (10th), traditionally difficult to find workforce.” Drivers (truck or forklift) down to 7th place (last year they were in 4th position).

However, the IT staff and the accounting and financial staff are no longer included in the list in 2012, where they were respectively the 7th and 9th places in 2011.